ONE TREE INITIATIVE

 

AS PART OF THIS HOMEGROWN INITIATIVE, WE WILL BE PLANTING ONE TREE FOR EVERY WRISTBAND SOLD, TO HELP REFORESTATION EFFORTS WORLDWIDE. TREES ARE A NATURAL CARBON SINK, ABSORBING VAST AMOUNTS OF CARBON DIOXIDE FROM THE ATMOSPHERE AND STORING IT IN THEIR ROOTS. THEY ALSO CONTRIBUTE TO HEALTHY SOIL, BY CREATING STRONG MYCELIAL-ROOT NETWORKS THAT HELP REPLENISH NUTRIENTS IN THE GROUND.
MOST IMPORTANTLY, TREES PROVIDE SHELTER AND A HABITAT FOR ALL SORTS OF ANIMALS. THESE FELLOW BEINGS HAVE JUST AS MUCH OF A BIRTHRIGHT TO LIVE ON THIS BEAUTIFUL EARTH THAT WE HAVE, AND CONTRIBUTE TO THE INCREDIBLE GENETIC DIVERSITY OF LIFE.

 

HUMAN ACTIVITY HAS ALTERED ALMOST 75 PER CENT OF THE EARTH’S SURFACE.

 

WE ARE ENTERING A PERIOD OF MASS EXTINCTIONS. DUE TO EXCESSIVE LOGGING IN ORDER TO CLEAR LAND FOR AGRICULTURE, WE HAVE SEEN LOSSES OF BIODIVERSITY SPEED UP AT AN EXCEEDINGLY ALARMING RATE – ONE HUNDRED TIMES THE AVERAGE, A RATE THAT IS EXPECTED TO ACCELERATE TO BETWEEN 1,000 AND 10,000 TIMES THE NATURAL RATE IN THE COMING DECADES. THE NUMBERS ARE GRIM. TO DATE, MORE THAN 26,500 OF THE WORLD’S SPECIES ARE CURRENTLY THREATENED WITH EXTINCTION, WITH MORE THAN ONE MILLION SPECIES PREDICTED TO BE ON TRACK TO EXTINCTION WITHIN THE COMING DECADES. WE HAVE LOST 33% OF ALL TERRESTRIAL SPECIES, 14% OF MARINE SPECIES, AND 35% OF FRESH WATER SPECIES ON EARTH BETWEEN THE YEARS 1970 AND 2005 ALONE – DUE TO CLIMATE CHANGE, POLLUTION, AND THE DESTRUCTION OF THEIR HABITATS.

THERE ARE EVEN MORE REASONS TO SUPPORT REFORESTATION. AS WE FURTHER DECIMATE THESE HABITATS TO MAKE WAY FOR HUMAN DEVELOPMENT, WE INEVITABLY ARE ENCROACHING ONTO THESE ANIMALS. THIS HAS LED TO A RISE IN ZOONOTIC DISEASES (THOSE TRANSMITTED FROM ANIMALS TO HUMANS).

 

United Nations Environment Programme (UNEP) Executive Director Inger Andersen said:

“In COVID-19, the planet has delivered its strongest warning to date that humanity must change”